FlipSwitchPR.com is a new concept in music publicity built to match the new music economy. With the explosion of music recordings, the crumbling of brick and mortar retail, and the vast access to music thanks to the Internet, musicians and record labels can’t always publicize their music the way they used to. FlipSwitchPR.com uses a toolbox of systems to bring down the cost of a national publicity music campaign while still introducing new music to the media. With over a decade of experience in the music publicity field (including placements in Rolling Stone, Spin, Pitchfork, Paste, New York Times, Wall Street Journal, Washington Post, Chicago Tribune, Boston Globe, San Francisco Chronicle, and many more), the FlipSwitchPR team can help connect your music with journalists in print media. Launched in the Summer of 2009, FlipswitchPR started with a focus in “world music” and gradually rolled out additional genres.